Dime is a global e-commerce platform built for the iconic Montreal streetwear brand Dime MTL to support their transition from a cult skate brand to a global fashion powerhouse. The development focused heavily on the highly visual and interactive touchpoints of the platform, specifically the Homepage, the interactive Lookbook, and the Editorial Blog. The technical challenge relied on building custom UI components and slick micro-interactions that match the brand's raw aesthetic, while optimizing heavy visual layouts to remain responsive and fluid under extreme traffic spikes.
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